CES 2017: Sony embraces OLED TV with new A series TV

And throws arms open to Dolby Vision, too

Sony will join Panasonic and LG in the OLED TV market later this year with a new Bravia OLED series, known as the A1, that will support Dolby Vision. There will be 77in, 65in and 55in versions available.

In addition to Dolby Vision playback, the A1 series will naturally cater for 4K and HDR 10 content. Various Sony technologies – including 4K X-Reality PRO processing, Triluminos Display and a new X1 Extreme chipset – are on hand to deliver what Sony says will be a 'significantly enriched visual experience.'

Intriguingly, the TVs, which will mark Sony's first foray into OLED since the insanely-priced 11in desktop TV gizmos of yesteryear, also pack a new trick called 'Acoustic Surface technology', whereby the panel resonates to deliver audio from the screen itself. Subsequently, the slim-line TV has no obvious speakers to clutter up its design.

Alongside OLED, the Big S is continuing with LED models to follow up last year's ZD9, with three ranges of 4K HDR models (the XE93, XE90 and XE85) plus three further series of Full HD HDR TVs. Like its OLED brethren, the XE93 will support Dolby Vision.