Dolby has today announced that Transformers: Age of Extinction will be the first Blu-ray to sport a Dolby Atmos soundtrack when it is released on September 30 by Paramount Pictures in the US.

The Michael Bay battle-bot sequel, starring Mark Wahlberg, will be released in both 2D and 3D versions, each with a Dolby Atmos mix encoded in Dolby TrueHD. The regular TrueHD mix will be 7.1-channel flavour. 

Transformers: Age of Extinction is scheduled to launch in the UK on November 17 - six weeks after its US debut – and it has been confirmed the UK Blu-ray will share the Atmos mix. However, Paramount usually makes its Blu-ray releases region-free (with one or two exceptions where it shares rights), and all previous Transformers flicks have not been region-locked.

'If you've experienced Transformers: Age of Extinction in Dolby Atmos in the cinema, you understand the power of sound to transport you right into the middle of the action,' reckons Edward Hoxsie, a Paramount Pictures Senior Vice President. 'Soon, home theatre enthusiasts will be able to experience Dolby Atmos movies the way they were meant to be heard, right in their living rooms.'

'Paramount Pictures will look to support additional Dolby Atmos home theatre titles via online streaming and Blu-ray later this year,' says Dolby.

Warner Bros is another studio that has pledge to launch Dolby Atmos releases, but has named no titles as yet. Regarding streaming, Dolby has announced US service VUDU as its first content partner.

Dolby has also fleshed out some details on hardware partners and retailer support. For the UK, it says Sevenoaks Sound & Vision is lined up for Dolby Atmos demos, and reveals that speaker brands set to launch Atmos-enabled add-on speakers now include KEF, Teufel, Definitive Technology and Triad.