Butterkist has joined forces with Universal to launch it's first-ever on-pack promotion promising consumers the chance to win 'a series of money-can't-buy experiences and movie related prizes' with a combined value of £1million.

The on-pack promotion is being rolled out this month across more than 8.6million selected packs of butter, sweet and salted micowave flavours, plus bags of sweet, salted and toffee popcorn. Prizes include five action-packed holidays to Universal Orlando Resort for four people, ten glamourous trips for two to see a London premiere, 25 private film screenings for the winner and 50 friends at a local cinema, 100 'leading brand' home entertainment systems and thousands of DVDs.

To be in with a chance of winning, you simply need to purachase any promotional pack of Butterkist popcorn and enter the unique promotional code at www.butterkistproductions.co.uk or via Facebook. The company claims that you will find out instantly if you have won one of the star prizes and everybody who enters will get a printable 50p coupon for their next Butterkist purchase.