Panasonic takes wraps off world's first 4K Blu-ray player...

But the model unveiled at CES 2015 is only a prototype

Panasonic has given AV-holics a reason to cheer at CES 2015 by giving us a first look at a protoype 4K Blu-ray player - which at the very least suggests that the '4K Blu-ray by the end of 2015' target might be reached.

Above is the best pic we could get of it amidst the crush. More details to come as soon as we have some. Hopefully.