LG launches 48in OLED TV amidst expansive 2020 range

LG has announced at CES 2020 that it's adding a new screen size to its OLED TV fleet. A 48in 4K model (the OLED48CX) will appeal to buyers keen to sample the picture performance of the self-emissive technology, but at a mass market size.

Joining it in the CX series will be the typical 55in, 65in and 77in variants. A new BX range will also feature those three sizes.

New tricks this year include a third generation of LG's Alpha 9 processor. This, says the brand, 'leverages upgraded processing power and artificial intelligence deep learning algorithms' to boost image quality, and 'enable a host of specialised features for various types of content including movies, games and sports.'

HDR support again includes Dolby Vision (but not HDR10+). An intriguing new feature, Dolby Vision IQ, is onboard to produce 'optimal' picture quality regardless of ambient light levels.

Yet 2020 isn't all about picture processing skills. The introduction of a Filmmaker Mode – first announced in September 2019 – aims to deliver content true to the creator's intent. 'Certain post-processing effects (such as motion smoothing, noise reduction and sharpening)' are automatically disabled when the mode is selected, while original aspect ratios, colour space and frame rates are retained.


Above the BX and CX ranges is the 'art-inspired' GX Gallery series (55in, 65in and 77in – pictured). Here, LG has achieved a 20mm ultra-thin form factor, and devised a bespoke wall-mount (included) that results in flush installation – 'transforming the OLED into a piece of art,' says LG.

Further up the ladder are the 65in and 77in WX 'wallpaper' TVs, and the rollable 65RX offering.

The OLED stable will also include two 8K options in 2020, the 88in and 77in ZX sets. LG describes these 7,680 x 4,210 flagships as 'Real 8K', as they 'exceed the strict requirements established by the Consumer Technology Association’s (CTA) official industry definition for 8K Ultra HD TVs.' They will flaunt a CTA 8K Ultra HD logo.