Sony has enlisted the help of magician Drummond Money Coutts and ex-Pussycat Doll Kimberley Wyatt to celebrate the UK launch of its new flagship HX8 Series LED 3D TV.

The world famous magician has created a series of magic tricks designed around the HX8 Series' picture quality that 'fuse the edge of the screen and reality to showcase the sharpest screen ever from Sony' - or so the brand would have us believe.

Found out if he managed it by checking out Sony's The Magic of BRAVIA promotional video featuring Drummond Money Coutts in action at the HX8 launch below...

And to find out more about the magic of Sony's new HX8 series TVs, make sure to pick up Home Cinema Choice 209, on sale May 28, where you can find out exactly why reviewer Steve May believes that Sony's 55in KDL-55HX853 represents 'a new high ground' for the company's TV division.