Calling all footballers, property tycoons and die-hard AV fanatics! Samsung has confirmed that it delivered its first S9 Ultra HD (4K) TV to Selfridges earlier today. The awe-insping 85inch screen will be sold in both the flagship Oxford Street store as well as Selfridges Birmingham.

The £35,000 S9's panel delivers four times the detail of a traditional Full HD TV and 'floats elegantly' within a frame crafted from precious metals. Samsung claims that the S9 can also hold its own when it comes to audio performance thanks to the use of four speakers built into both the TV itself and the frame.

'The S9 is pure inspiration and ambition', stated Guy Kimnell, Head of TV and AV at Sumsung Electronics UK & Ireland. 'Our designers and engineers have pushed the boundaries of what is possible in terms of picture, design and technology to deliver a statement for the home few can match. Customers of Selfridges will have a unique opportunity to experience this amazing product first. This is only fitting given Selfridges' role in demonstrating TV publically first to UK consumers in April 1925'.